. What is Reltio? How is it different from traditional MDM platforms?

Answer:
Reltio is a cloud-native, modern Master Data Management (MDM) platform built on a big data architecture. Unlike traditional on-prem MDM solutions, Reltio offers:

• Multi-tenant SaaS model

• Real-time data processing

• Scalable graph-based architecture

• Out-of-the-box machine learning capabilities

• Faster deployment and upgrades

It enables connected customer experiences by linking entities, relationships, and interactions.

2. What are the key components of the Reltio platform?

Answer:

• Data Model (L3 Schema) – Entities, attributes, relations

• Data Ingestion – API, batch ingest, real-time connectors

• Data Validation – Rules for cleansing and standardization

• Match & Merge – Survivorship, match rules, merge rules

• Data Quality – Profiling, enrichment, cleansing

• RDM (Reference Data Management)

• Workflow & Task Management

• Search & Analytics Layer

3. Explain Entities, Attributes, and Crosswalks in Reltio.

Answer:

• Entity: A business object such as Customer, Product, Supplier.

• Attribute: Properties/details of an entity (Name, Email, Address).

• Crosswalk: Source-specific values coming from different systems.

  • Helps maintain lineage, trust scores, and source priorities.

4. What is Survivorship in Reltio? How does it work?

Answer:
Survivorship determines which value becomes the “golden record” when multiple source values exist.
Based on:

• Source system trust score

• Recency/most recent update

• Frequency

• Priority rules

• Custom survivorship rules

5. Explain Match Rule Types in Reltio.

Answer:

1. Exact Match – Exact value comparison

2. Fuzzy Match – Similarity-based matching (email, phone, address)

3. Rule-Based Match – Logical conditions (IF-THEN)

4. Configurable Match Rules – Using L3 configuration

5. Machine Learning Match – Learning patterns to match better over time

6. What is an Interaction in Reltio?

Answer:
Interaction represents events or activities related to entities, e.g.:

• Customer login

• Purchase order

• Support ticket
  It helps build 360-degree customer profiles with behavioral insights.

7. How does Reltio handle Duplicate Records?

Answer:

• Match rules detect duplicates using exact and fuzzy matching

• Merge rules combine them

• Survivorship chooses best values

• Data stewards can manually review duplicates

• Auto-merge can be configured for trusted cases

8. What is Reltio RDM? How is it useful?

Answer:
RDM = Reference Data Management, used to maintain master lists like:

• Country codes

• Currency

• Product categories

• Industry classifications

Benefits:

• Standardization across systems

• Avoids inconsistent values

• Supports hierarchy management

9. What is the Reltio L3 Model?

Answer:
L3 is the logical data model used to configure:

• Entities

• Relationships

• Attributes

• Match & merge rules

• Reference data

Everything in Reltio is defined using JSON configuration in L3.

10. How do you integrate Reltio with external systems?

Answer:
Integration happens using:

• REST APIs

• Streaming (Kafka)

• Reltio Integration Hub (Boomi-based)

• Ingestion Jobs (CSV, batch)

• Out-of-the-box connectors (Salesforce, Oracle, SAP, Marketo, etc.)